Meet the Founder
A decade of slowly shaping a small home-grown business into several trunk shows in different parts of the globe into a BRAND, has been nothing sort of work but a slice-of-life. Shruthi Prajosh, a trained advertising and Mass Communication post graduate slowly slipped down into the world of crafts and handlooms rather unknowingly. With a keen interest in literature, craft and media, textiles happened in a year of settling down in the Emirates. In a world of extravagant fashion, Indian clothes and crafts slowly found a niche crowd in the Arab world.
Working in the grassroot level with different artisans and craftsmen has always been an eye opener and has taught quite a lot. Shruthi recollects the- the love for handlooms has not comeup in a year or so, “the smell of my grandmom’ steel almirah with scented Brut, neatly stacked crisp cotton Bengal tant & kasavu are one of my most favorite memories. I have seen my mom running to Hantex & Khadi Gramodyog to buy khadis and the best of the Handlooms available during every festive season. Handlooms were always part of life; little did I know in my growing years that I would live the craft.”
Being part of more than 40 clusters and 200+ artisans, she still believes there’s a lot more to do and work for. The love for Handloom and handmade is unexplainable and the joy it gives is immense.
Always know your purchase & love and respect handmade!
When I posted this pic on my Whatsapp and insta lot of my friends asked me about this saree . This is a Missing weave Mangalgiri saree from @kalamkaari on which pen Kalamkaari work has been done by a wonderful artist . I am not an influencer and not do I Care about validating brands on my page , but I appreciate small gestures from people and in my heart this goes a long way . Thank you Shruthi for being the person you are..
Kalamkari is my favourite place to purchase handloom. I can shop safe in the knowledge that the fabrics will be top quality and true to the thorough online description. There is something special always available in Kalamkari. Happy to be part of the Kalamkari family.
So happy to know that you are creating handcrafted products that too using natural dyes. That is amazing
Not only do I enjoy the authentic and well-made hand-woven sarees I’ve bought, but also the feeling of family that has been here since the start. I can always rely on Kalamkari’s sarees because I trust them and the products they make
Received the package this evening. Absolutely stunning design and quality.